This edition of Absolute Advantage Online is dedicated to addressing the red-hot-topic of demonstrating return-on-investment—and we've worked very hard to prepare a lot of practical information so that you can leverage it to take your workplace wellness program to the next level.
In this issue, we have conducted four comprehensive expert interviews with the nation's best minds on ROI. Specifically, Dr. Ron Goetzel, Dr. Dee Edington and Larry Chapman were interviewed and asked compelling and important questions on the topic of Return-On-Investment. As you read their interviews, you'll be impressed with the insights offered up by these three nationally-renowned leaders.
In addition to the Expert Interviews, Dr. Steve Aldana—CEO of WellSteps and former BYU Professor—leads two National WELCOA Webinar sessions on Understanding and Demonstrating ROI. The sessions can be accessed directly and immediately from this edition of Absolute Advantage Online and the handout masters and PDF's of the slides are also available for download. With nearly five hundred business and health leaders originally taking part in these national webinar broadcasts, I can guarantee you won't want to miss these sessions!
To further help you in your quest to demonstrate ROI, we've provided access to some very cool ROI tools including "The ROI Calculator," and "The BluePrint For Health." Both of these tools were developed by leading minds in the field and are available for immediate access—the information you'll receive in return is definitely best-in-class. Be sure to log on and take these tools for a test-drive.
Last but not least, we've highlighted three important resources that can help you learn more about demonstrating ROI—Larry Chapman's "Proof Positive," Dee Edington's "Cost Benefit Analysis Report," and The American Journal of Health Promotion's "The Financial Impact of Health Promotion."
Together, these three resources are the very best that our field has to offer. Be sure to check them out!
As you can see, we've worked hard to prepare this issue of Absolute Advantage Online. As a valued WELCOA member, we hope that you take full advantage of the great materials and resources we've offered up.
Yours in good health,
Dr. David Hunnicutt
WELCOA has become one of the most respected resources for workplace wellness in America. With a membership in excess of 3,200 organizations, WELCOA is dedicated to improving the health and well-being of all working Americans. Located in America's heartland, WELCOA makes its national headquarters in one of America's healthiest business communities Omaha, Nebraska.
About Dr. David Hunnicutt, PhD
Dr. David Hunnicutt is the President of the Wellness Council of America. As a leader in the field of health promotion, his vision has led to the creation of numerous publications designed to link health promotion objectives to business outcomes.