Zero Trends: Health as Serious Economic Strategy -- New Book Now Available

05.29.2009

In his book, Zero Trends: Health as a Serious Economic Strategy, Dr. Dee Edington of the University of Michigan's Health Management Research Center covers the underlying problems of escalating healthcare costs and low productivity, and the data-driven evidence for the business case.

Specifically, Dr. Edington looks at the objectives of company-sponsored health management programs, their impact on health-care costs, and their five fundamental ingredients (i.e., creating the vision of a health-promoting workplace, articulating the vision throughout the workplace, producing winners, rewarding positive behaviors, and allowing outcomes to drive strategies).

This book is ideal to use as a roadmap for business and health plans and practitioners of health promotion programs—don't miss out!

To order your copy today, simply visit this link.

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